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Objective: To obtain a creative marketing and/or advertising position with a forward-thinking and innovative company.

Computer Skills:
Graphic Design Software: Adobe Photoshop CS6, InDesign CS6, Illustrator CS6, Fireworks CS6, Pagemaker, Acrobat; Quark
Web Design Software: Adobe Dreamweaver CS6; hand-coding HTML, PHP & CSS
Productivity Software: Microsoft Word, Excel, PowerPoint, Access, Outlook, Visio; Rational RequisitePro, SoDA for Word; Telelogic DOORs; SPSS; OS Commerce; Joomla; WebTrends; DoubleClick/DART; OpenX; MediaMind (formerly EyeBlaster); Activant Commerce Center/Prophet 21; MRH Tech Tour de Force CRM
Certifications: Google Analytics Certified.

Motorsports Marketing Strategist
P.TEN Marketing
Jul '12 - present
Norcross, GA
• Traditional and Digital Marketing Services
• Social Media Management of Facebook, Twitter, LinkedIn, FourSquare, etc. Accounts
• Customer Interaction and Relationship Management
• Branding, Improvement of Brand Recognition and Awareness
• Creation and Execution of Marketing Plans, Strategies (including budgets)
• Development of Creative Assets (logos, banners ads, print materials, catalogs, etc.)
• Photo Shoots and Complete Event Coverage
• Video Footage of Races, Test Days or Other Events
• Image Editing and Digital Retouching
• Editorial and Technical Copywriting, Content Creation
• Event Planning and Logistical Coordination
• Complete Campaign Management and Implementation including Digital Ad Trafficking
• Website Design Development, Implementation and Support
• Visitor Statistics, Analytics and Reporting

Marketing Analyst
Precision Turbo & Engine
Apr '10 - present
Hebron, IN
• Develop the annual marketing plan, strategies, tactics and resources
• Manage the Precision Turbo and Engine driver sponsorship program
• Create, promote and manage PTE social media marketing campaign (Facebook, Twitter, YouTube, etc.)
• Design print/video ads to support promotional campaigns including the yearly product catalog
• Write editorial pieces, technical articles and press releases
• Organize email/direct mail campaigns
• Oversee development and implementation of all-new company website and secondary eCommerce site
• Maintain PrecisionTurbo.net and shop.PrecisionTurbo.net websites, manage content, track and analyze activity, troublshoot, etc.
• Coordinate, attend and participate in trade show, motorsports events and sales meetings
• Manage the Precision Turbo and Engine driver sponsorship program
• Promotion of Precision Turbo and Engine company racecar and other sponsored drivers

Marketing Strategist
GALOT Motorsports
Mar '13 - present
Clinton, NC
• Comprehensive brand management for the 4-car, 3-driver professional drag racing team so as to reflect a cohesive, professional image
• Create and maintain social media accounts (Facebook, Twitter, etc.)
• Lead direction and creation of all-new GALOT Motorsports website as well as maintain and manage updates, posts, etc.
• Produce and distribute press releases after notable events or races
• On-site event marketing services to promote the GALOT brand and team
• Provide high-quality photography/videography coverage at races and events

Marketing Analyst
Mountain Off-Road Enterprises (M.O.R.E.)
Nov '11 - present
Delta, CO
• Develop the annual marketing plan, strategies, tactics and resources
• Provide media planning recommendations and purchasing services
• Create, promote and manage M.O.R.E.’s social media marketing campaigns (Facebook, Twitter, YouTube)
• Design digital web banners and print ads to support promotional campaigns
• Organize email/direct mail marketing campaigns
• Implement Google AdWords marketing campaigns so as to promote M.O.R.E.’s products, improve website traffic and increase point-of-sale purchase conversions
• Maintain MountainOffRoad.com website, manage content, track and analyze site activity

Co-Founder
RidingResource.com - A Stable Place to Search
Aug '07 - present
Atlanta, GA
Riding Resource is the only fully-searchable online database of over 12,000 horseback riding stables and 3,000 tack stores with a unique filter-based search technology that lets users find exactly what they're looking for.
• Developed original site concept and core functionality
• Created company's strategic business plan
• Compiled database to populate listing information
• Directed creative direction and official branding
• Managed advertising, promotional and marketing efforts
• Implemented social media marketing campaigns
• Facilitated strategic partnerships to ensure exposure

Marketing Specialist
Alloy Wheel Repair Specialists, Inc
Sep '12 - Sep '13
Norcross, GA
• Create, promote and manage AWRS’s social media marketing campaigns (Facebook, Twitter, YouTube)
• Design digital web banners and print ads to support promotional campaigns
• Organize email/direct marketing mail marketing campaigns
• Maintain AWRSWheelRepair.com website, manage content, track and analyze site activity
• Maintain all individual AWRS franchisee websites, manage content, track and analyze site activity

Senior Digital Campaign Specialist
Digital Campaign Specialist

TMP Worldwide Advertising & Communications
Apr '09 - Feb '13
Jan '08 - Apr '09
Atlanta, GA
• Implemented online media campaigns for high-profile, Fortune 500 clients
• Managed multiple campaigns and thousands of ads to ensure that none are dropped
• Optimized campaigns in progress, maximize media effectiveness and return on investment
• Provided technical expertise to identify and resolve any issues with campaign tracking and/or reporting
• Compiled weekly status reports and analyze results of online advertising placements
• Worked closely with account teams to ensure that campaigns are meeting client’s expectations and goals are met

After-Hours Webmaster
Marketing & Sales Coordinator

TSI Solutions
Nov '09 - present
Aug '07 - Jan '08
Stone Mountain, GA
• Ownership, administration and troubleshooting of Tour de Force Customer Relationship Management software
• Maintained company website; increased web traffic 225% in first month
• Implemented online e-commerce product catalog of major industrial automation parts supplier
• Created direct mail and e-mail marketing campaigns
• Designed and produced promotional marketing material
• Coordinated marketing materials (literature, promotional items, etc.)
• Qualified and followed through with sales leads
• Compiled and updated sales reports on a weekly basis
• Arranged training, seminars and travel for sales engineers and customers

Marketing Analyst
Garrett Turbo Technologies (Honeywell)
Sep '04 - Mar '06
Torrance, CA
• Development and Support of Turbo by Garrett marketing campaign including: TurboByGarrett.com website launch and maintenance; clothing and marketing collateral; monthly articles for site publication.
• Developed marketing plans for niche markets - performance turbo diesel, drift, etc. - including extensive and targeted market research, profiling of (sponsored) drivers and race teams, development of new promotions, etc.
• Acted as a technical liaison between the marketing and engineering departments.
• Motorsport event and trade show project management including: coordination and organization, marketing, sales, and technical support; consumer relations.
• Worked with the legal department to protect against unauthorized and fraudulent selling of product(s).
• Design, development and production of the first ever 68-page, full-color Garrett print catalog.

Website Maintenance, Sales & Marketing
DGTrials, FestiveGarage
Dec '04 - present
Atlanta, GA
• Responsible for day-to-day updates of DGTrials.com and FestiveGarage.com.
• Design and produce promotional marketing material for both companies.
• Maintain FestiveGarage.com daily; adding new products, managing sales, assisting customers, etc.

Project/Requirements Manager, Analyst
Unisys
Sep '03 - Aug '04
Malvern, PA
• Managed Requisite Pro database including updating and editing program and platform requirements.
• Created and maintained an extensive library of reports summarizing and analyzing critical project timeframe information.
• Organized the strategic marketing process including: coordination of presentations and meetings; market research assistance.

One-Hour Photo Technician
CVS Pharmacy
Feb '01 - Dec '02
Hewlett, NY
• Managed and maintained the one-hour photo division and associated equipment.
• Assisted customers with questions, comments or concerns to achieve satisfaction and provide conflict resolution.
• Managed inventory, returns, damages and reordering of products.
• Boosted photos sales and lab performance to achieve a top-ranking position in Nassau County.

Riding Instructor, Trail Guide, Camp Counselor
The Lakewood Stables (formerly Lakeside Riding Academy)
Jun '00 - Feb '01
Hempstead, NY
• Created marketing materials for parents of campers including an illustrated orientation guide.
• Managed summer day camp program including: instruction of riders of all ages and backgrounds; development of camper instructional programs; etc.
• Assisted management of barn including: care, feeding and exercise of dozens of horses, care and management of barn supplies and equipment.

Hobbies & Interests:
Horseback Riding: 15+ years experience riding, training, and competing English hunter-jumpers and equitation.
Automotive: racing, building, maintaining and working on cars.
Creative: website design and development, graphic design, illustration and photography.

Education: Drexel University
• Cumulative GPA: 3.90; In-Major GPA: 4.00
• Graduation Honors: Summa Cum Laude
• Dean's List: every term from Sep '02 - Jun '07
• Member: Beta Gamma Sigma International Business Honors Society
Philadelphia, Pennsylvania
• Degree: B.S. Business Administration
• Major: Marketing
• Minor: Communications
• Graduated: June 16, 2007

Relevant Coursework:
Foundations of Business I, II
Critical Reasoning
Finance
Statistics I, II
Business Law I, II
Microeconomics
Macroeconomics
Financial Accounting
Managerial Accounting
Theory/Models of Communication
Business Policy & Social Responsibility
English I, II, III, IIIV
History of Rock '60s-'90s
Linguistics & Society


Communications I, II, III
Marketing Management
Advertising Management
Sales Management
Operations Management
Personal Selling
Marketing Chains & Distribution Systems
Direct Marketing
Market Research
Public Relations
Marketing Strategy
Consumer Behavior
Communication Ethics
International Business


Japanese I, II
Calculus I, II, III
Chemistry I, II
Computer Science
Psychology
Sociology
Mass Media & Society
Computer Programming
Management Information Systems
Themes of World Civilizations
Organizational Behavior
Desktop Publishing
Electronic Publishing
Event Planning